Maxhosa Africa

MaXhosa Africa is a pioneering South African luxury knitwear brand founded in 2011 by Laduma Ngxokolo, a Port Elizabeth-born Xhosa designer who graduated from Nelson Mandela Metropolitan University. The brand reinterprets traditional Xhosa beadwork patterns into contemporary luxury knitwear, celebrating Xhosa heritage through fashion. MaXhosa Africa has been showcased at New York Fashion Week, London Fashion Week, and Paris Fashion Week, and has been featured in Vogue, GQ, and The New York Times. The brand has flagship stores in Johannesburg, Cape Town, and New York, and represents a new wave of South African luxury design anchored in cultural heritage.