Saroafrica International

Saroafrica International Limited is a Nigerian indigenous diversified agribusiness and consumer goods company founded in 1991 by Oluwole Rasheed Sarumi, operating across agricultural inputs (Saro Agrosciences — pesticides and seeds), consumer goods (Saro Lifecare — home care and personal care products under brands like Purit, Flora, and Erimax), and FMCG. The group has operations across Nigeria and select West African markets and is one of the more successful indigenous Nigerian agribusiness-to-FMCG transitions.