SO&U Saatchi & Saatchi

SO&U Saatchi & Saatchi is a leading Nigerian advertising agency and the Nigerian affiliate of the global Saatchi & Saatchi network (part of Publicis Groupe). Founded as SO&U Communications and later affiliated with Saatchi & Saatchi, the agency offers creative advertising, brand strategy, media planning, and digital marketing services to major Nigerian and multinational clients. The firm has been behind many iconic Nigerian advertising campaigns of the past two decades.