Troyka Holdings

Troyka Holdings Limited is a leading Nigerian marketing communications group founded by Biodun Shobanjo, one of Nigeria's most celebrated advertising executives. Troyka Holdings operates multiple subsidiaries across advertising (Insight Publicis), public relations (The Quadrant Company), media buying (Media Perspectives), activations (The EXP Group), research (MediaReach OMD), and digital marketing, making it one of the largest indigenous integrated marketing communications groups in sub-Saharan Africa. Biodun Shobanjo is widely regarded as the "father of modern Nigerian advertising".