Vivo Fashion Group

Vivo Fashion Group is East Africa's largest locally designed and locally manufactured women's fashion brand. Founded in 2011, Vivo designs and produces affordable, stylish clothing specifically for women of color and curvaceous body types, with 100% manufacturing on the African continent. The group operates 30+ retail stores across Kenya, Rwanda, Uganda, and Atlanta (USA), with over 450 employees (more than 70% women). Brands include Vivo Woman, Safari, and Zoya. Co-founder Wandia Gichuru also launched ShopZetu, a multi-brand African fashion e-commerce platform.