Amaana Capital

Amaana Capital is a venture capital firm focused on supporting growth-stage technology startups across the Middle East, North Africa, and South Asia (MENASA) region. The firm seeks to invest in visionary entrepreneurs aiming to unlock the next level of growth for their technology platforms. Amaana Capital primarily invests in post-Seed to Series B rounds of startups that demonstrate a strong product-market fit, robust unit economics, resilient business models, and cultural alignment with all stakeholders. The firm's investment approach is thematic, addressing pressing issues in the MENASA region by focusing on adaptable solutions in sectors such as financial inclusion and digitization of payments, seamless access to healthcare services, improving mobility and transportation infrastructure, digitization of consumer experiences, enhancing food security, increasing access to quality education, and climate and agritech. Amaana Capital's investment criteria emphasize leveraging technology to scale, robust unit economics, visionary and passionate founders, and large addressable markets. The firm has been involved in several notable investments, including co-leading a $3.7 million investment in Trax Logistics in March 2023 and supporting the growth of impact fund i2i Ventures in December 2022. These investments reflect Amaana Capital's commitment to driving innovation and impact in emerging markets. The firm's mission is to build the largest retail brokerage in the country by connecting customers with global markets through alliances with partners, and its vision is to develop the capital markets of Pakistan by empowering people to make the best investment choices available across global markets. Amaana Capital is registered and regulated by the Securities and Exchange Commission of Pakistan (SECP) and holds TREC memberships with the Pakistan Mercantile Exchange Limited (PMEX) and the Pakistan Stock Exchange Limited (PSX).

Visionary and passionate founders, Large addressable markets, Robust unit economics, Proven product-market fit, Cultural alignment with stakeholders