Lance East Office

Established in 2021, Lance East Office is the family office of Perth-based gaming and technology entrepreneur Laurence Escalante. The office manages and grows his private interests, investments, and philanthropic activities. The family office focuses on financial and asset management, commercial and legal areas, procurement and investment disciplines, and philanthropy. The team supports the principal in all facets of his business and personal life, as well as fostering the family's legacy. Lance East Office has been involved in several notable investments, including a $12 million round in financial wellness platform WeMoney and a strategic stake in AI surveillance firm icetana. The office is also active in motorsport sponsorship and owns Lance East Aviation. Known for its agile, founder-friendly approach, Lance East supports long-term value creation and social impact initiatives, primarily in Western Australia.

Preference for early-stage to late-stage investments, Focus on technology, gaming, fintech, and motorsports sectors, Geographical focus on Australia, United States, and select Asian markets, Interest in both private equity and venture capital opportunities, Alignment with philanthropic and social impact initiatives