New Theory Ventures

New Theory Ventures is an evergreen venture capital firm and venture catalyst dedicated to investing in women and diverse founders, aiming to bolster innovative brands and introduce new theories to the market. The firm operates with a commitment to amplifying underrepresented voices in the business world, recognizing that when diverse perspectives are elevated, both purpose and profits flourish. This approach is rooted in the belief that the rebuilding of the economic order should allow purpose and profit to compound. The firm's investment strategy is structured around four targeted tiers: New Theory Origin, New Theory Accelerate, New Theory Catalyst, and New Theory Impact. These tiers are designed to support founders at various stages of their journey, from early-stage scaling to strategic guidance and expansion. By providing tailored support, New Theory Ventures aims to empower founders to disrupt the status quo and make a meaningful impact in their respective industries. With a portfolio that includes companies like Thirteen Lune, Maude, Sourse, Neat Burger, and GXVE Beauty by Gwen Stefani, New Theory Ventures demonstrates a strong commitment to supporting brands that prioritize innovation, inclusivity, and social impact. The firm's founder and CEO, Nikki Eslami, brings a wealth of experience from her previous ventures, including co-founding BELLAMI, the largest and fastest-growing hair extension company globally. Her firsthand experience with the challenges faced by underrepresented founders informs the firm's mission to shift power dynamics and reimagine the venture capital landscape. New Theory Ventures is headquartered in Austin, Texas, and operates with a global perspective, focusing on markets in the United States, United Kingdom, Germany, France, Canada, Australia, India, China, Japan, South Korea, Brazil, Mexico, South Africa, Nigeria, Kenya, Egypt, Israel, United Arab Emirates, Singapore, and South Korea. The firm's diverse portfolio spans various industries, including technology, healthcare, consumer goods, food and beverage, beauty and personal care, e-commerce, sustainability, media and entertainment, education, financial services, retail, real estate, transportation, logistics, agriculture, energy, telecommunications, manufacturing, tourism, and sports and recreation. Through its strategic investments and commitment to diversity and inclusion, New Theory Ventures continues to drive change and foster innovation across multiple sectors, supporting founders who are dedicated to making the world a better place.