CONSULTANCY FOR THE IMPLEMENTATION OF COMMUNICATION MEDIA AND BRAND STRATEGY FOR TSC

Scope of Work

The Consultant shall undertake the above objectives, and including, without limitation, to the performance of the following tasks:

1. Conduct a stakeholder’s mapping through identification of key stakeholders (both primary and secondary), analyse communication needs, expectations and perceptions to inform effective engagement and execution of the TSC media and communication activities;
2. Develop a communications plan for the for the Secondary Education Equity and Improvement Program (SEEQIP) Programmes;
3. Liaise with the Education sector agencies in streamlining messaging for the Secondary Education Equity and Improvement Program (SEEQIP) Programmes;
4. Provide technical support in messaging and all communication activities involving the Mwalimu health insurance scheme.
5. Strengthen the quality of speech writing and generation of content for both print, broadcast and social media.
6. Design and layout publications and communication information materials.
7. Provide technical support to all TSC day-to-day communication programmes.
8. Development of the monthly Teachers Newsletter, Mwalimu News
9. Based on the Communication’s Strategy, draw quarterly implementation plans for driving the overall communication and branding activities for the commission.
10. Bolster the corporate identity of the Commission among key stakeholders in line with the branding guidelines.
11. Develop talking points, speeches, press releases, articles and visual media products on Commission.
12. Offer photography, video services, short videos as well as newspaper/electronic supplements and adverts that may be required to enhance the TSC’s visibility in the media.
13. Provide continuous media monitoring services (covering the press, TV, Radio and social media) on the Commission.
14. Execute public relations programmes and strategies to promote the mandate of the Commission. The detailed Terms of Reference (TOR) for the assignment can be found and downloaded from the websites: www.tsc.go.ke and https://tenders.go.ke Interested consultants may obtain further information at the above during office hours [0800 to 1700 hours, Monday to Friday, excluding lunch hour (1300-1400) and public holidays.

Requirements & Qualifications

Interested Consulting firms should provide information demonstrating their qualifications, and relevant experience to perform the assignment. The shortlisting criteria are: - Core Business and Years in Business: The firm must be registered/incorporated as a consulting firm with experience and skills in Public Relations/media and Communication Strategies for reputable organizations including government agencies with a minimum of 10 years of professional experience in implementing successful media and communication programmes.

Addresses named in the notice

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