Made in Aba Brand

The "Proudly Made in Aba" brand campaign is an Abia State Government initiative launched under former Governor Dr Okezie Ikpeazu to rebrand Aba-manufactured goods and change the previously derogatory "Aba-made" perception. The campaign has featured Nigerian celebrities endorsing Aba-manufactured shoes, bags, belts, and garments, and has been credited with securing major orders including the 50,000-pair Nigerian Army military boot contract, and has raised the profile of Aba manufacturing both domestically and in West African export markets.