Yolen's Leader SARL: DIGIFEMMES - Yolentis Mobile Application

Our market study, based on our customer data, revealed that our target group is professional, middle class women between the ages of 24 and 36, mothers, childless, single or married. They are digitally active, make a large proportion of their purchases online and spend between 10,000 and 100,000 FCFA/month on their physical appearance (body and hair care and products). Our innovation is our hair diagnosis mobile using artificial intelligence and connecting women with .dermatologists for online or in-office consultations, and hairdressers for home or salon treatments. With this mobile application, we combine hair care products with local inputs (cream, shampoo, spray, conditioner, mask, oil, scrub) for quality care.Our business model is based on a 15% commission on each hair and dermatological service booked through our mobile app, and around 25% margin on cosmetics sales. This innovation will position our offer in the Top of Mind of hair health global offers. As a result, we will see an increase in sales of 20 to 30% in 1 year and more over the next 05 years.

Source: United States African Development Foundation, IATI activity data via the IATI Bulk Data Service, published under Creative Commons CCZero (cc-zero, as registered on the IATI Registry) (https://creativecommons.org/publicdomain/zero/1.0/). Read from https://bulk-data.iatistandard.org/usadf/usadf-cotedivoire.xml. Reshaped by All Business Africa into this record; amounts and currency are as the funder states them.