Traidcraft Exchange: Juicing Justice for Farmers

After long civil war, farmers in the Casamance, Senegal, are developing the economy and have several unusual wild fruits to sell which qualify as so-called ‘superfoods’. This project helps 2,200 farmers to organise a marketing association, set up collection centres and care better for their land and wild forests. Around 880 women farmers will be directly supported to meet, learn new skills and to ensure their active representation in the new organisations. Two Senegalese social enterprises are contributing to the project and provide the link to growing European markets. A UK Fair Trade juice pioneer will build a Fair Trade brand and means of distribution for these unique products.

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