Ideate Investments

Ideate Investments is a venture capital firm that focuses on supporting visionary entrepreneurs in the consumer and advanced manufacturing sectors. The firm provides financial investment, resource allocation, and technological support to foster long-term social and commercial value in startups. It also operates Lab-II, a corporate innovation service platform that facilitates co-creation and resource integration between industry leaders and emerging businesses. Founded in 2015, Ideate Investments is headquartered in Shanghai, China. The firm is led by Horace Cheng, who has 15 years of experience in TMT and growth equity investment. Prior to founding Ideate Investments, Cheng founded and served as Executive Director of TLC China, representing brands such as Coca-Cola, Mercedes Benz, Jeep®, Hershey’s, and ABInbev in directing their China brand licensing strategies. Ideate Investments' investment philosophy emphasizes long-term value creation and co-creation with entrepreneurs. The firm conducts in-depth industry and market research before investing and ensures alignment of values and expectations with founders. Post-investment, Ideate Investments provides ongoing support, including funding, resources, and technological assistance, to help startups grow into companies with significant social and commercial value. The firm also operates Lab-II, a corporate innovation service platform that connects industry leaders with emerging businesses to foster collaboration and innovation.