Smith Family Circle

Smith Family Circle is a family office that manages the assets and investments of actor Will Smith and his wife, actress Jada Pinkett Smith. The firm focuses on a diverse range of sectors, including technology, media, consumer goods, entertainment, real estate, healthcare, education, financial services, energy, telecommunications, transportation, hospitality, retail, food and beverage, and sports. Their investment strategy encompasses various stages, such as seed, early stage, growth, late stage, pre-IPO, buyout, turnaround, and distressed investments. The firm has a global geographical focus, with investments spanning across the United States, Africa, Europe, Asia, Australia, South America, North America, Central America, the Caribbean, the Middle East, Southeast Asia, East Asia, South Asia, Central Asia, Western Europe, Eastern Europe, Northern Europe, Southern Europe, Sub-Saharan Africa, and North Africa. Investment sizes range from $1 million to $50 million. In addition to their investment activities, Smith Family Circle is committed to social impact and philanthropy. The family has a long history of supporting charitable entities through individual giving and running programs designed to educate and empower underserved populations globally. Their philanthropic efforts have spanned across issues of social justice, education, access to food and water, and career opportunity advancement for underserved populations around the world. The firm also manages several affiliated companies, including Westbrook Studios, Overbrook Entertainment, and Just Water. These companies have generated hundreds of millions of dollars in revenue, brought art and joy to billions around the world, and produced products that have been in millions of homes. The Smith Family Circle continues to seek innovative opportunities that not only generate attractive returns but also have the potential to change the world in meaningful ways.

Attractive returns, Potential for social impact, Alignment with family values