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TSG Consumer Partners

California Founded 1986 Website
Cheque Size$100M to $1,000M
Stages3
Industries23
Markets24
Stated Portfolio25
Operating Since1986 (40y)

About TSG Consumer Partners

TSG Consumer Partners is a prominent private equity firm with over 35 years of experience, managing approximately $13 billion in assets. The firm focuses exclusively on consumer-facing businesses, partnering with founders and management teams to build and accelerate growth for best-in-class brands. TSG's portfolio spans various sectors, including health & wellness, food & beverage, beauty & personal care, and technology. The firm's investment strategy is characterized by a flexible approach, making minority, majority, and structured investments in companies with revenues between $100 million and $1 billion. TSG emphasizes a long-term partnership model, with an average investment horizon of five years, allowing for substantial value creation and sustainable growth. The firm has a global presence, with offices in San Francisco, New York City, Stamford, Connecticut, and London. TSG Consumer Partners has a proven track record of investing in and nurturing iconic brands. Notable past and present portfolio companies include Backcountry, Canyon Bicycles, Duckhorn, Dutch Bros, e.l.f. Cosmetics, IT Cosmetics, Joe Hudson’s Collision Centers, Mavis Tires, Planet Fitness, popchips, Power Stop, Radiance Holdings, REVOLVE, Revolut, Robinhood, Rough Country, Smashbox, Super Star Car Wash, Stumptown, The Wrench Group, Thrive Pet Healthcare, and Vitaminwater. The firm's commitment to diversity is evident, with 50% of its employees being women, surpassing the industry average. TSG's approach combines capital investment with strategic support, including branding, digital transformation, and marketing strategy, to drive growth and enhance operational efficiency across its portfolio companies. This comprehensive support model has contributed to the firm's success in building category-leading brands that stand the test of time.

Geographical Focus

African markets1

Other stated markets23

United StatesUnited KingdomCanadaGermanyJapanAustraliaChinaIndiaBrazilFranceItalyUnited Arab EmiratesSpainMexicoSouth KoreaSaudi ArabiaTurkeyNetherlandsRussiaNew ZealandChileArgentinaColombia

Requirements

High-growth consumer companies with revenues between $100 million and $1 billion, Strong management teams, Potential for significant value creation through strategic growth initiatives, Innovative businesses disrupting markets or creating new products and services, Companies seeking long-term partnerships with a focus on sustainable growth

Stated Portfolio25

Robinhood
Revolut
e.l.f. Cosmetics
Duckhorn
Dutch Bros
Huda Beauty
IT Cosmetics
Planet Fitness
Pureology
Revolve
Smashbox Cosmetics
Vitaminwater
Backcountry
Canyon Bicycles
Joe Hudson’s Collision Centers
Mavis Tires
popchips
Power Stop
Radiance Holdings
Rough Country
Smashbox
Super Star Car Wash
Stumptown
The Wrench Group
Thrive Pet Healthcare

As reported by the investor. We hold no profile for these companies, so they are printed as stated rather than linked.