Lula Lend Finance

Lula (formerly Lulalend) is a South African digital SME finance lender founded in 2014 by Trevor Gosling and Neil Welman, providing fast online business loans to South African small and medium enterprises. Based in Cape Town, Lula has lent over ZAR 2 billion to thousands of South African SMEs using proprietary credit scoring algorithms that enable rapid loan decisions, and is one of South Africa's leading alternative lenders serving the SME segment underserved by traditional banks.