Eyad Mashat

Eyad Mashat is the founder and CEO of Fad International Company, a prominent fashion retail and e-commerce firm in Saudi Arabia. Under his leadership, Fad International has expanded its presence across the GCC and Middle East, operating brands such as Femi9 and Vivid Flair London. The company offers a range of women's clothing and accessories, managing all aspects in-house from design to retail. In November 2023, Fad International was listed on the Saudi Exchange's Nomu Parallel Market, marking a significant milestone in its growth journey. In addition to his role at Fad International, Eyad Mashat is an active angel investor, participating in various funding rounds to support emerging businesses. Notably, he invested in Taffi, an AI-powered fashion marketplace, during its $2 million seed round in February 2022. His investment strategy focuses on early-stage companies in the fashion and technology sectors, aiming to foster innovation and growth within these industries. Eyad Mashat's extensive experience in the fashion retail industry, combined with his commitment to supporting startups, underscores his influential role in shaping the business landscape in Saudi Arabia and the broader Middle East region.

Innovative business models, Scalable growth potential, Strong management teams