NRD Capital

NRD Capital is a private equity firm specializing in franchising and consumer services investments. The firm focuses on companies offering superior products and services with compelling unit-level economics, providing both equity and debt capital structures. NRD Capital is headquartered in Atlanta, Georgia, with additional offices in New York City, Dallas, Johannesburg, and Toronto. The firm is led by a seasoned investment team and supported by experienced operators who guide portfolio companies through strategic and sustainable growth. The firm's investment strategy emphasizes innovation, technology, and outstanding unit economics, combined with an operator-centric approach. NRD Capital primarily invests in small to mid-sized brands, both domestic and international, with a focus on restaurants, multi-location-related technologies, and service/retail opportunities. The firm seeks to partner with companies that are highly differentiated, with clear customer propositions and alignment with all stakeholders. In addition to its investment activities, NRD Capital established the NRD Foundation in 2017 to support non-profit and for-profit organizations that create entrepreneurs, foster financial independence, and power academic research focused on franchise entrepreneurship. The foundation's first recipient was Jibu, a Kenyan-based social enterprise working to ensure access to basic human needs, with water as its anchor product. Through the NRD Foundation, NRD Capital demonstrates its commitment to improving quality of life and supporting entrepreneurial initiatives globally.

Superior Unit Level Economics, Clear Path to Continued Growth, Seasoned Leadership, $2M-$15M of EBITDA, Large Addressable Whitespace