Wasoko (formerly Sokowatch)

Wasoko (formerly Sokowatch) is a pan-African B2B e-commerce operator that received a USD 125 million Series B led by Tiger Global in March 2022 at a USD 625 million valuation. In late 2024, Wasoko announced a merger with MaxAB to combine the largest East African and North African B2B platforms into a single entity. Wasokos BNPL inventory credit option is structured to cost retailers approximately 2% more than cash payments on average and is Sharia-compliant. The model doubles average order value without increasing customer acquisition costs. The merged MaxAB-Wasoko entity has wound down its Moroccan online marketplace to focus on financial services.