Twiga Foods Kenya
Twiga Foods: Kenyan B2B fresh produce platform founded 2014. Pivoted from asset-heavy distribution to embedded finance and disciplined unit economics.
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Description
Twiga Foods is a Kenyan B2B platform founded in 2014 that originally connected small retailers to fresh produce suppliers. Like much of the broader B2B e-commerce sector in Africa, Twiga has faced economic pressure from asset-heavy distribution models and has pivoted toward embedded finance and more disciplined unit economics. The company now combines its B2B distribution with embedded credit and supply chain finance products for retailers and producers.
Focus Sectors
B2B, Fresh Produce, Embedded Finance